The Rolling Stones Sing Jingle for Rice Krispies Commercial (1964) | Psychology of Consumer Behaviour | Scoop.it



Kellogg's first started marketing Rice Krispies way back in 1928, and, ever since, we've grown accustomed to wholesome advertising campaigns that feature the cartoon mascots Snap, Crackle and Pop. For a brief moment in 1964, all of this wholesomeness was put aside when the J. Walter Thompson ad agency worked with the Rolling Stones to create a hipper, more inspired jingle. The resulting commercial aired briefly only in the UK…

 

shocking!

 

See an ad from 1939. http://www.youtube.com/watch?v=qON0XCz3_DE