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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Internet Retailing » New augmented reality Fantasy Mirror allows instore shoppers to try lingerie – without undressing

Internet Retailing » New augmented reality Fantasy Mirror allows instore shoppers to try lingerie – without undressing | Psychology of Consumer Behaviour | Scoop.it

A digital mirror that allows shoppers to see how they would look in a new range of luxury lingerie – without having to take off their own clothes – has been unveiled.

The new Fantasy Mirror, from augumented reality specialists Holition, is the centrepiece of a multimedia campaign around the newly-launched Triumph Essence range that also includes QR codes and a mobile app.

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London retail space becomes world’s first farm in a shop | Springwise

London retail space becomes world’s first farm in a shop | Springwise | Psychology of Consumer Behaviour | Scoop.it
FARM:shop will be using an empty retail unit to see how much food they can grow in an urban shop.
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