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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Medical News:%20TV Ads Linked to Unhealthy Diets in Young Adults - in Meeting Coverage, PAS from MedPage Today

Medical News:%20TV Ads Linked to Unhealthy Diets in Young Adults - in Meeting Coverage, PAS from MedPage Today | Psychology of Consumer Behaviour | Scoop.it

By Crystal Phend, Senior Staff Writer, MedPage Today

"Fast food and alcohol advertising on television have a negative influence on young people's weight and underage drinking, researchers affirmed in a survey.

Risk of obesity rose 3% with each fast food chain ad remembered or liked by 15- to 23-year-olds (OR 1.03, 95% CI 1.01 to 1.04), Auden C. McClure, MD, MPH, of Dartmouth-Hitchcock Medical Center in Lebanon, N.H., and colleagues found.

Greater familiarity with alcohol ads also boosted the likelihood that teens had already started drinking and correlated with higher levels of intake in a second analysis by Susanne E. Tanski, MD, MPH, from the same group at Dartmouth..."

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MediaPost Publications Consumers Willing To Share Data, But At A Price 11/04/2011

Consumers Willing To Share Data, But At A Price - 11/04/2011...

**71% of consumers indicate they are willing to share shopping data with a brand online

**86% of consumers see that there are major benefits associated with sharing data with businesses online

**65% see one of the top two benefits as better access to discounts and promotions

**69% of consumers globally trust banks to look after their personal data and use it wisely.

**57% hold credit card companies in the same regard.

**72% of US consumers trust Amazon to look after their data and use it wisely.

 

**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data

**51% (57% US) say it is important to know exactly how their data is going to be used

 

** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.

 

**only 57% of consumers believe a brand or business has a right to privacy.

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And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots

And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots | Psychology of Consumer Behaviour | Scoop.it
And The Winner Is..Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots - 02/27/2012...
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Making Sense of Data via Infographic and Data Visualization: Also This Is Curation

Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.

Without understanding, all this info we are producing becomes irrelevant.

Design and data visualization practices are therefore strategically critical to the emerging curation trend, as they are pivotal activities to help make sense of large amounts of data. 


Via Robin Good, janlgordon
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