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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Perspective is everything Rory Sutherland

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
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Rory Sutherland: Perspective is everything- The power of Reframing things

http://www.ted.com The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

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