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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Guerrilla eBook Marketing Strikes Australia - The Digital Reader

Guerrilla eBook Marketing Strikes Australia - The Digital Reader | Psychology of Consumer Behaviour | Scoop.it

This QR code was found in a porta-potty at the Byron Bay Writer’s Festival, an Australian book fair which kicked off yesterday (today). It was stuck to the toilet paper dispenser by the author, one DN Charles (a pen name), and it links to his website where you can download the ebook for free.

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Why QR Codes Won't Last

Why QR Codes Won't Last | Psychology of Consumer Behaviour | Scoop.it
QR codes seemed to present a world of opportunity and potential. But after using them for a length of time, I shifted my perspective.

 

"MVS is a far more compelling and interactive tool to enable mobile marketing and commerce. In today’s increasingly mobile world, instant gratification is the norm, and taking the extra step of finding a QR code scanner on your mobile device no longer makes sense. With MVS, you are interacting with images that are familiar and desirable, not a square of code that elicits no reaction..."

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Genius QR code marketing campaign from Heineken at music festival

Genius QR code marketing campaign from Heineken at music festival | Psychology of Consumer Behaviour | Scoop.it
QR code campaigns come in all shapes and sizes these days but this one from Heineken at a music festival in Holland is one of the most creative uses o...
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Mobile users can now pay for groceries with their devices | QR Code Press

Mobile users can now pay for groceries with their devices | QR Code Press | Psychology of Consumer Behaviour | Scoop.it

"Customers who want to use their smartphones to make mobile payments for their food purchases will soon be making grocery store checkout lines a faster experience. The efficiency of mobile payments will help cashiers to checkout larger numbers of customers in a smaller amount of time. The only catch is that customers will need to have smartphones or other mobile devices that are enabled with near field communication (NFC) or other compatible technology. Fortunately, these devices are widely available and their use is becoming increasingly popular."

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PetQRTag.com - The Original QR Tag for Pets

PetQRTag.com - The Original QR Tag for Pets | Psychology of Consumer Behaviour | Scoop.it
Pet identification QR tags. Original Pet QRTag Collection with custom mobile optimized pet pages to help with lost and found id tags. (RT @Forest_Isle This is putting technology to great use! A QRcode Collar for your pet!

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MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 | Psychology of Consumer Behaviour | Scoop.it
QR Mania: Mobile Codes In Magazines Rise 228% - 11/22/2011...
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JESS3 - Projects / JESS3 Labs - QR Code Art

JESS3 - Projects / JESS3 Labs - QR Code Art | Psychology of Consumer Behaviour | Scoop.it
The Project: With the ever-growing spread of smart phones around the world, QR codes have gained major popularity in the past few years.
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No, QR Codes are not dead. But some of the stupid ways they're ...

No, QR Codes are not dead. But some of the stupid ways they're ... | Psychology of Consumer Behaviour | Scoop.it
One of the most tiresome recent “is dead” headlines of late is “QR Codes are dead.” Nope. QR Codes are very much alive as the stats below demonstrate. What should die is the stupid way many agencies use them.

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QR Code Fail | Why QR Codes Fail | Wikimotive

QR Code Fail | Why QR Codes Fail | Wikimotive | Psychology of Consumer Behaviour | Scoop.it

"They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. But if it does go the way of CueCat, only we are to blame. Here’s why..."

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Chantelle Pulevaka's curator insight, October 2, 10:03 PM

QR codes are a great form of consumer engagement however if they do not work then what is the point of having them, as consumer will be left feeling disappointed and may hold a negative grudge towards the brand. 

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MediaPost Publications QR Malware Surfaces On Apps 10/24/2011

MediaPost Publications QR Malware Surfaces On Apps 10/24/2011 | Psychology of Consumer Behaviour | Scoop.it

QR Malware Surfaces On Apps - 10/24/2011...

"The increasingly visible black-and-white 2D codes appearing on packaging and pages could someday have a dark side: malware. In one of the first instances of a malicious QR code found in the wild, security firm Kaspersky Lab discovered a Russian Web site offering a QR code that downloaded an app that automatically scammed the user out of money."

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QR Codes Are Dead, Toppled by Easy-to-Use Apps | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

qr codes are history. invisible ink and augmented-reality apps are replacing the clunky codes, offering vast potential for marketing, if employed intelligently.
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Tyler Negus Snidow's curator insight, March 27, 2013 10:36 AM

why am I glad about this?  they were feeling too overt, cumbersome and somewhat redundant.  

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10 Funniest QR Code Fails

10 Funniest QR Code Fails | Psychology of Consumer Behaviour | Scoop.it
A new Tumblr is picking out the funniest ways marketers could possibly fail at the QR Code craze.
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QR Codes Show Up on Bananas Too!

QR Codes Show Up on Bananas Too! | Psychology of Consumer Behaviour | Scoop.it
QR Codes Show Up on Bananas Too! ... The campaign came in the form of a recipe contest that consumers were able to join by scanning a QR code printed on a sticker, which in turn was found on the bananas.

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QR Codes 2012: Death By Augmented Reality? - hypebot

QR Codes 2012: Death By Augmented Reality? - hypebot | Psychology of Consumer Behaviour | Scoop.it
Are QR codes dead in 2012? Are they a fad to be left behind as augmented reality takes hold?
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Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing

Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing | Psychology of Consumer Behaviour | Scoop.it

Tim Maughan's self-published short story collection Paintworkcollects three of his stories, including the British Science Fiction Award-nominated story "Havana Augmented."In an era of "post-cyberpunk" science fiction, Maughan is firmly cyberpunk -- or maybe "cyberpunk++," a genre that captures all the grit and glory of technology with a higher degree of plausibility and respect for real computers and networks than the genre had in its glory days.

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Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware

Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware | Psychology of Consumer Behaviour | Scoop.it
There are a number of points that bug me about QR codes, and what it takes to work with them. While the idea is solid, the implementation thus far has been lacking. In answer to that, ...
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QR Codes Added Value on the Supermarket Shelf - Food Ingredients First (press release)

QR Codes Added Value on the Supermarket Shelf - Food Ingredients First (press release) | Psychology of Consumer Behaviour | Scoop.it
QR Codes Added Value on the Supermarket ShelfFood Ingredients First (press release)Double the taste with vanilla and chocolate mousse, milk chocolate pieces and a whole Aero bubbles chocolate.
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QR Codes in Healthcare- Why?

QR Codes in Healthcare- Why? | Psychology of Consumer Behaviour | Scoop.it

Charlie Brooker is a very funny man. He's posted several Tweets recently about QR codes:

5  min video on how to use qr codes

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The Future of Shopping: Talking Shelves! No Check-Out Lines! Virtual Reality!

The Future of Shopping: Talking Shelves! No Check-Out Lines! Virtual Reality! | Psychology of Consumer Behaviour | Scoop.it

Oh boy shopping is ging to be even more "fun"

 

Virtual Reality Shopping with your smartphone as a shopping buddy and shelf tags that talk back- goodbye checkout line!

 

*3 percent of smartphone-toting shoppers have downloaded a retailer's app but that only 14 percent of these shoppers have actually used it to help purchase an item"

 

(The future=more ways to separate you from your money! kh)

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