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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Skittles, Arizona Iced Tea Caught in No Man's Land in Trayvon Martin Case

Skittles, Arizona Iced Tea Caught in No Man's Land in Trayvon Martin Case | Psychology of Consumer Behaviour | Scoop.it
There is such a thing as bad publicity. Just ask Skittles and Arizona Iced Tea, the two brands on the receiving end of massive amounts of unwanted attention for their cameo appearances in the death of Trayvon Martin.
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The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy

The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy | Psychology of Consumer Behaviour | Scoop.it
I'd seen the below graphic before (hat tip to Neutron, LLC).
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