Psychology of Con...
Find tag "psychology"
21.5K views | +2 today
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton!

Find the Best Checkout Line

Find the Best Checkout Line | Psychology of Consumer Behaviour |
Retailers Try to Speed Up; What Works, What Adds to Shopper Aggravation...

-half of U.S. consumers say they will shop online this holiday season,

-some stores are copying Apple by using hand-held devices to ring up purchases anywhere in the store.

- some add has added mobile checkout and self-checkout lanes.

-Disney store employees entertain customers with Disney trivia

- some use linebusters when there are more than 3 in line- items are scanned before they reach cashier

-a wait of +10 could lead to abandonment


"Any delay in the multiple-line system will stop the line completely, while a delay in a single line might just delay one shopper. Although the single-line method may be faster, Mr. Hammack says customers generally prefer to "jockey for position" in separate lines."

No comment yet.
Rescooped by k3hamilton from attention!

Articles | What Makes Them Click

Articles | What Makes Them Click | Psychology of Consumer Behaviour |

Links to great articles  that help you understand humans


100 Things You Should Know About People
#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories"

Via Howard Rheingold
Dennis T OConnor's comment, December 5, 2011 2:28 PM
Thanks Howard! This is a great list of fascinating articles. I bookmarked them on Diigo and will feed them out via

Thanks for helping me think! ~ Dennis
Scooped by k3hamilton!

Facebook's Secret to High Emotional Engagement? Faces [STUDY]

Facebook's Secret to High Emotional Engagement? Faces [STUDY] | Psychology of Consumer Behaviour |
A study shows that Facebook scores high on emotional engagement and the author of the study, a neuroscientist, says it's because of faces.
No comment yet.