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Psychology of Consumer Behaviour
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Millennials Spearhead Turn Toward Privacy 08/22/2014

Millennials Spearhead Turn Toward Privacy 08/22/2014 | Psychology of Consumer Behaviour | Scoop.it
Millennials Spearhead Turn Toward Privacy - 08/22/2014

 

“Millennials are more scared about what advertisers know about them than what the government knows about them,” Megan Meagher, strategy director at Red Peak Youth, told attendees of MediaPost’s Social Media Insider Summit, on Thursday.

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MediaPost Publications Tag, You're It: Audience Targeting Shifting From Browsers To Pages 01/25/2014

MediaPost Publications Tag, You're It: Audience Targeting Shifting From Browsers To Pages 01/25/2014 | Psychology of Consumer Behaviour | Scoop.it
Tag, You're It: Audience Targeting Shifting From Browsers To Pages - 01/25/2014
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MediaPost Publications Uncool Data and Social Media Sharing 01/23/2014

MediaPost Publications Uncool Data and Social Media Sharing 01/23/2014 | Psychology of Consumer Behaviour | Scoop.it

Uncool Data and Social Media Sharing - 01/23/2014

"...quantitative research, conducted with 1,100 U.S. consumers aged 18+, and supplemented qualitatively with five group discussions with U.S. consumers aged 16-60 years old, found the following changes over the last two years:

The #1 privacy fear that increased significantly since 2011 is that the government will use people's personal data against them in some wayCompanies considered to be the greatest threat and that are the least trusted with data are the Silicon Valley companies, such as Google and FacebookWhat did not change is that banks are still the most trusted institution when it comes to using sensitive personal information properly

The latest study also uncovered concerns that have much more to do with a new consumer etiquette around what and how to share online..."

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MediaPost Publications Google Violated Canadian Privacy Law With Retargeted Health Ads 01/16/2014

MediaPost Publications Google Violated Canadian Privacy Law With Retargeted Health Ads 01/16/2014 | Psychology of Consumer Behaviour | Scoop.it
Google Violated Canadian Privacy Law With Retargeted Health Ads - 01/16/2014
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Your smart TV could be spying on you? | Cubicgarden.com...

Your smart TV could be spying on you? | Cubicgarden.com... | Psychology of Consumer Behaviour | Scoop.it

"

"LG Smart Ad analyses users favourite programs, online behaviour, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness." 

In fact, there is an option in the system settings called “Collection of watching info:” which is set ON by default.

k3hamilton's insight:

creepy

 

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Belkacem Nabout's curator insight, November 21, 2013 10:19 AM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173  ;
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Edward Snowden's Leaks Have Caused A 'Massive Shift' In The Public's Views Of Government Surveillance

Edward Snowden's Leaks Have Caused A 'Massive Shift' In The Public's Views Of Government Surveillance | Psychology of Consumer Behaviour | Scoop.it
National Security Agency leak source Edward Snowden is viewed as a "whistleblower" by most Americans, and his leaks have caused a "massive shift" in public opinion against government surveillance, according to a new Quinnipiac University poll.
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Facebook Expands Outside Data Sources-What you didn't post, they may still know

Facebook Expands Outside Data Sources-What you didn't post, they may still know | Psychology of Consumer Behaviour | Scoop.it
Facebook is no longer relying solely on what its users reveal. Instead, it is tapping outside data sources to learn even more about them, and to sell more finely targeted ads.

"...in late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer e-mail lists to divorce and Web browsing records.

They include Acxiom, ...and... Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

Acxiom and Datalogix are among nine companies that the Federal Trade Commission is investigating to see how they collect and use consumer data.

Facebook’s fourth partner is BlueKai,...The partnerships are part of a continuum of efforts by Facebook to hone targeted advertising....“data is the new currency of marketing.”

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Amazing Mind Reader Reveals His 'Gift'

Be careful with what you put up on the internet...! LEAVE A LIKE! Dave is an extremely gifted clairvoyant who finds out specific financial information. This ...
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MediaPost Publications Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy 09/06/2012

MediaPost Publications Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy 09/06/2012 | Psychology of Consumer Behaviour | Scoop.it
Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy - 09/06/2012...

Wendy Davis reports on PEW study:

"Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a report released on Wednesday by the Pew Internet & American Life Center.Fifty-four percent of users have rejected apps due to privacy concerns, while 30% have uninstalled them, Pew reports. (Some users do both, which is why the total proportion of users to eschew or delete an app totals just 57%.)

 

..still app downloading is going up

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Facebook Targets Ads by App Usage- there goes privacy

Facebook Targets Ads by App Usage- there goes privacy | Psychology of Consumer Behaviour | Scoop.it
Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones.
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MediaPost Publications Wait A Sec: When Did Microsoft Become My Nanny? 06/01/2012

Wait A Sec: When Did Microsoft Become My Nanny?

By Steve Smith

"The kerfuffle, as Jon Stewart would say, over Microsoft’s decision to make Do Not Track (DNT) the default setting on its upcoming Internet Explorer 10 has had the kind of accelerated explosion that can only occur on the Internet. Within hours of the rollout of the browser's review version and one line in a company press release, much of the digital advertising industry, and many in the burgeoning “privacy industry,” had a tantrum..."

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How will the new law on cookies affect internet browsing?

How will the new law on cookies affect internet browsing? | Psychology of Consumer Behaviour | Scoop.it
Websites track visitors' activity, but will legal changes to users' consent make a difference to the Guardian or other sites?
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Activist Post: Incentivizing citizens spying through ‘soft control’ and cell phones

Activist Post: Incentivizing citizens spying through ‘soft control’ and cell phones | Psychology of Consumer Behaviour | Scoop.it

Madison Ruppert, Contributing Writer
Activist Post

"Like me, chances are you have probably never heard of the concept of “crowd soft control,” or just “soft control,” for that matter.

“Soft control” is a way to leverage the millions of cell phones owned by Americans across the United States of America in order to assist in massive data gathering – and potentially surveillance – operation; and with 88% of Americans now owning a cell phone, this shouldn’t be all too difficult.

This goes far beyond the data collection of Silicon Valley giants and even the surveillance capabilities already available via smartphone applications..."

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Watch now: FRONTLINE | Generation Like | PBS Video

What happens when the traditional teenage quest for identity and connection occurs online?
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▶ The Problem With Facebook - YouTube

▶ The Problem With Facebook - YouTube | Psychology of Consumer Behaviour | Scoop.it
Share this on Facebook ;) Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups p...
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MediaPost Publications OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data 01/21/2014

MediaPost Publications OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data 01/21/2014 | Psychology of Consumer Behaviour | Scoop.it
OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data - 01/21/2014

"..The story started last week when Mike Seay, a grieving dad in Lindenhurst, Ill., got junk mail from OfficeMax addressed to "Mike Seay, Daughter Killed In Car Crash, or Current Business." Seay, whose 17-year-old daughter died in a wreck last year, was disturbed  enough to speak with news organizations, including the NBC affiliate in Chicago and the Los Angeles Times..."

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SOCIAL MEDIA EXPERIMENT

Using the power of Social Media, I FREAKED PEOPLE OUT by making them think I knew personal information about them! Join the Vale Nation► http://bit.ly/JoinVa...
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Computer Vision Invades Public Cameras to Track the People | Wired Enterprise | Wired.com

Computer Vision Invades Public Cameras to Track the People | Wired Enterprise | Wired.com | Psychology of Consumer Behaviour | Scoop.it

"Cara, a system that’s already under test in various retail stores and malls. Fashioned by a team of eight engineers at Sosa’s New York-based startup, IMRSV, this new-age creation uses simple cameras, including web cams, to detect faces and other discerning personal features, and the hope is that businesses can use this information to hone their operations, including, perhaps, tailoring digital advertisements to suit particular types of people.

The tool is just one of several new contraptions that tap cameras in public spaces, using “computer vision” algorithms to track what people are up to — and respond accordingly. Another New York-based startup, Placemeter, is using urban cameras — including street traffic cams — to give the average consumer a way of determining how crowded it might be when they turn up at a local store, restaurant, or some other public place. ...

 
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How Stores Spy on You - Consumer Reports

How Stores Spy on You - Consumer Reports | Psychology of Consumer Behaviour | Scoop.it

Did you know that stores spy on you? Many walk-in retailers are taking spying to a creepy new level. Get information on how stores spy on you from Consumer Reports.

 

"Gaze trackers are hidden in tiny holes in the shelving and detect which brands you’re looking at and how long for each. "

"Most of the big chains are trying video analytics,” says Robert Hetu, research director for retailing at Gartner, an investment research firm. But retailers want their own privacy."

 

"Your mobile phone is an excellent device for tracking your shopping route. So retailers and malls are beginning to monitor all visitors’ cell signals, which help create “heat maps” that glow red where the most foot traffic is—perfect for showing where to best place displays, in-store ads, and high-margin merchandise. The retailer tracking systems can identify individual shoppers by monitoring your phone’s International Mobile Subscriber Identity number (constantly transmitted from all cell phones to their service providers) or Media Access Control address (transmitted when the device’s Wi-Fi is enabled, which is the default setting on most devices). That phone ID lets stores know when you shop—not just today but also every day your ID signal comes back in range."

k3hamilton's insight:

"Dressing room 'booty cams' next step in store spying."

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Which Websites Are Sharing Your Personal Details?

Which Websites Are Sharing Your Personal Details? | Psychology of Consumer Behaviour | Scoop.it
To identify what personal information gets passed to other companies when you log in to popular websites, The Wall Street Journal tested 50 of the top sites (by U.S.
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Nestlé chocolate bar with gps 'We Will Find You' London

New TV ad for Nestlé by JWT London. The ad supports the 'We Will Find You' promotion where consumers can win a £10,000 prize. Nestlé is using cutting edge  geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS device which, when enabled, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (€12,000)

 

kind of creepy they know where you buy and then follow you..ok you might win some money, but

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MediaPost Publications Privacy Expert Warns Of 'Database Of Ruin' 08/24/2012

Privacy Expert Warns Of 'Database Of Ruin' - 08/24/2012...
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6 Personal Secrets Your Facebook Profile Isn't Keeping

6 Personal Secrets Your Facebook Profile Isn't Keeping | Psychology of Consumer Behaviour | Scoop.it
You might be surprised how much of your Facebook page is inappropriate for work. Here are a few things you may not have considered.
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MediaPost Publications Facebook Apps Get Privacy Grades 04/23/2012

MediaPost Publications Facebook Apps Get Privacy Grades 04/23/2012 | Psychology of Consumer Behaviour | Scoop.it
Facebook Apps Get Privacy Grades - 04/23/2012...
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Piracy Lurks Everywhere- Can Microsoft commercials get any more lame?

Three ways online counterfeit software sneaks into your business.
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