National Postal Museum launches Owney the Dog augmented reality iPhone app | Psychology of Consumer Behaviour | Scoop.it

"The Smithsonian’s National Postal Museum today launched a new augmented-reality experience that brings to life “Owney the Dog,” mascot of the Railway Mail Service. The experience, offered via iPhone and Web applications, is the first multidimensional, augmented-reality experience triggered by a U.S. postage stamp."