Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Social curation site Fancy to compensate users for their influence

Social curation site Fancy to compensate users for their influence | Psychology of Consumer Behaviour | Scoop.it
New York-based social commerce site Fancy said Monday that it will roll out a program to compensate users for their curation and sharing. Each time a friend buys a product shared by a user, the user will get 2 percent of the transaction value.
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INFOGRAPHIC: Why Is Pinterest So Addictive?

INFOGRAPHIC: Why Is Pinterest So Addictive? | Psychology of Consumer Behaviour | Scoop.it
I saw an article the other day that described Pinterest as “a woman’s social network” with 60% of the site’s visitors being of the female persuasion. Why is that?
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13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Pinterest is taking the Internet by storm. These are the must-know facts about Pinterest user demographics.
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Why Pinterest Is So Addictive | Fast Company

Why Pinterest Is So Addictive | Fast Company | Psychology of Consumer Behaviour | Scoop.it

Lydia  Dishaman: "I would have written this article sooner, but I was busy on Pinterest."

"Dr. Christopher Long, a professor at Ouachita Baptist University teaching a course in consumer psychology this semester, says some of his students expressed concern over an assignment to use Pinterest to pin their own examples of content relevant to each chapter in the textbook. “They were trying to wean themselves because they were concerned with how much time that had spent on the site last fall. One even said her New Year’s resolution was to cut down on Pinterest,” Long says.

Long believes that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. The more content is generated, the more it makes sense for users to frequent the site.

It’s more than just a critical mass of users, though, that’s driving Pinterest’s growth, says Long. “Pinterest boards are like its users’ personal happiness collages. [They represent] things that I appreciate, that I desire, and that express who I am, whether the things are cupcakes, shirtless David Beckham, or an inspirational quotation,” he says.

In contrast to Facebook, Long believes Pinterest is a refuge from relationship status, check-ins at restaurants, or pictures of kids. “It’s not a place where I have to worry about being bombarded by other people’s over-sharing of un-interesting or annoying daily experiences or about accidentally revealing intimate details of my day-to-day life,” he says."

 

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Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age

Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 

 

**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?


Via janlgordon
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The Rise and Rise of Pinterest And Our Love Of Digital Curation - Forbes

The Rise and Rise of Pinterest And Our Love Of Digital Curation - Forbes | Psychology of Consumer Behaviour | Scoop.it
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. There's a new movement underway. If you haven’t come across Pinterest yet, you soon will do.

 

"Pinterest drives more web traffic to other sites than Google+, LinkedIn and YouTube combined. That’s combined."

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TechCrunch | Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women

TechCrunch | Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women | Psychology of Consumer Behaviour | Scoop.it
OMG. Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network's AppData tracking service. With gorgeous photography, and links to shopping...
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