Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Coke Is Going To Try And Sell You Milk at twice the price, seriously.

Coke Is Going To Try And Sell You Milk at twice the price, seriously. | Psychology of Consumer Behaviour | Scoop.it
Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. It's called milk. It comes from cows.

Coke's new milk isn't just plain old white stuff, though. Called FairLife, the new drink is marketed as &...
k3hamilton's insight:

this says it all: “We’ll charge twice as much for it as the milk we're used to buying in a jug,” they hoping it will "rain money"

 

pathetic

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Why Even Radiologists Can Miss A Gorilla Hiding In Plain Sight : NPR

Why Even Radiologists Can Miss A Gorilla Hiding In Plain Sight : NPR | Psychology of Consumer Behaviour | Scoop.it
An attention researcher wanted to find out how radiologists would fare in a version of the famous Invisible Gorilla study.
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RSA Animate: The Truth About Dishonesty

Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception have on society at large? Dan Ariely...
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When It Comes To Buying Organic, Science And Beliefs Don't Always Mesh : NPR

NPR says: Many of you wrote in to let us know you weren't happy with a recent study on the health benefits of organic foods — or our coverage of it.

"Shankar Vendantam, provides some possible explanations for why people react so strongly when it comes to questions raised about organic food."

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Buy a Piece of Your Favorite City With Delicious Canned Air-If you have nothing to sell-sell the nothing

Buy a Piece of Your Favorite City With Delicious Canned Air-If you have nothing to sell-sell the nothing | Psychology of Consumer Behaviour | Scoop.it
Yet another joke from Spaceballs has become real, as photographer Kirill Rudenko has begun selling Canned Air at his Etsy shop. Each can is "100 percent organic" air, and meant as a sort of joke remedy for homesickness.
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True Colors, Branded Colors

True Colors, Branded Colors | Psychology of Consumer Behaviour | Scoop.it
Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies.
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How Lululemon Brainwashes Women Into Spending $98 On Sweatpants

How Lululemon Brainwashes Women Into Spending $98 On Sweatpants | Psychology of Consumer Behaviour | Scoop.it
Anything to look good....

"Why has Lululemon been so successful? Put simply, it found a savvy way to exploit women's deepest insecurities..."

"A New York City yoga instructor recently confirmed this. "Women want to look good for other women before they want to look good for men," she told us.."

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Amazon To Give Discounts On Kindle Versions Of Books You Already Own

Amazon To Give Discounts On Kindle Versions Of Books You Already Own | Psychology of Consumer Behaviour | Scoop.it
Are there books sitting on your bookshelf that you purchased a while back but haven't gotten around to reading because it's so much more convenient to fire up your Kindle, iPad or other device and ...
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How to make people pay for something twice

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Equal Pay for Monkeys

The funniest bit of Frans de Waal's TED talk. The full original is at http://www.ted.com/talks/frans_de_waal_do_animals_have_morals.html
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The influence of design aesthetics in usability t... [Appl Ergon. 2010] - PubMed - NCBI

PubMed comprises more than 22 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
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If works better if it looks pretty!

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How Numbers Affect Your Shopping Choices

How Numbers Affect Your Shopping Choices | Psychology of Consumer Behaviour | Scoop.it
Most of us stink at doing math on the fly. Worse, we're easily persuaded with shifty numbers at retail stores to think we're getting a deal.

 

"Lesson: If you can't sell a product, try putting something nearly identical, but twice as expensive, next to it."

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Walgreens Thinks Buying 2 For The Price Of 3 Is A "Great Buy!" - The Consumerist

Walgreens Thinks Buying 2 For The Price Of 3 Is A "Great Buy!" - The Consumerist | Psychology of Consumer Behaviour | Scoop.it
Are you in the market for some hydrogen peroxide? Maybe you need to stock up for all your future hydrogen peroxide needs.
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Rory Sutherland: Perspective is everything- The power of Reframing things

http://www.ted.com The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

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Rory Sutherland: Life lessons from an ad man | Video on TED.com

TED Talks Advertising adds value to a product by changing our perception, rather than the product itself.
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