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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The Ad Contrarian: What The Hell Are They Teaching? Best of 2012

The Ad Contrarian: What The Hell Are They Teaching? Best of 2012 | Psychology of Consumer Behaviour | Scoop.it
Cranky opinions and advice from the ceo of a pretty large ad agency
k3hamilton's insight:

Pepsi- money diverted to social media-dropped sales, diasappearing executives-facts tell the story

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MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011

MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011 | Psychology of Consumer Behaviour | Scoop.it

Pepsi Accused Of Deceiving Teens With Immersive Ads - 10/20/2011...

The game at Asylum626.com requires players to escape an insane asylum; doing so involves evading “lobotomy tools, electroshock therapy and crazed patients,” according to the complaint. “The game employs head-tracking technology so that the player must literally move to avoid an attack,” the complaint states.

“As the game reaches its climactic final scene, it abruptly stops. Before the player can access the ending, he/she must buy a bag of Doritos Black Pepper Jack or Smoking Cheddar BBQ (the two flavors 'brought back from the dead') and use the infrared marker imprinted on the back to unlock the ending,” according to the complaint. “Players who do not make the purchase are unable to complete the game.” Wendy Davis

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Pepsi vs Coke: The Power of a Brand | Design Shack

Pepsi vs Coke: The Power of a Brand | Design Shack | Psychology of Consumer Behaviour | Scoop.it

Logos change and brand personality history yet the song remains the same- "On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding."

 

"Pepsi always stayed aimed right at children but Coke seems to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only something that the whole family desires, but something that is literally an integral part of the family’s life experiences."

 

On design:

"Both saw simplification as the answer and sought to remove the clutter that the previous twenty years had piled on." Joshua Johnson

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