Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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CES 2012: The End of Planned Obsolescence (?)

CES 2012: The End of Planned Obsolescence (?) | Psychology of Consumer Behaviour | Scoop.it
CES 2012 was a collection of evolutionary product changes and, perhaps, the beginning of the end of planned obsolescence.

 

(and if you really believe that, then I have some land in Florida for sale... and this year there will be peace on earth)

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Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s | Psychology of Consumer Behaviour | Scoop.it
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible...
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