Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
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MediaPost Publications Nike In The Rough Over Tiger Ad 03/27/2013

MediaPost Publications Nike In The Rough Over Tiger Ad 03/27/2013 | Psychology of Consumer Behaviour | Scoop.it
Nike In The Rough Over Tiger Ad - 03/27/2013

 

"“Its message was as clear as a 9-iron to the face of a cheating spouse on Thanksgiving night: Tiger can do anything he wants so long as he wins,” reporter Don Burke asserts in the New York Post. “And if he wins, then nothing else really matters.”

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Nike: Extra Time; What would kids do with the five yrs?

A new film from W+K and Nike Foundation which was shown for the first time at the 8th Annual Clinton Global Initiative 

 

"For the first time in history, this generation is expected to die 5 years younger than their parents."

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Nike's LeBron sneakers a case study in guerrilla marketing

Nike's LeBron sneakers a case study in guerrilla marketing | Psychology of Consumer Behaviour | Scoop.it
Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair.

 

The result..bla bla "empty staus symbol' and then email to reporters that the shoes cost $135 less than the original report..was it all strategy ? Read on...

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Rebecca Zook's curator insight, November 27, 2015 12:09 AM

Nike got creative with this marketing tactic. By controlling the information released to the press, the shoe company was able to cause a storm  on social media.

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Lance Armstrong Nike 2001Commercial

Lance Armstrong Nike Commercial against doping. 2001
k3hamilton's insight:

"Everybody wants to know what I'm on?'

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MediaPost Publications Nike 'Vehemently' Refutes Charges By 'Lance Hater' 10/17/2012

MediaPost Publications Nike 'Vehemently' Refutes Charges By 'Lance Hater' 10/17/2012 | Psychology of Consumer Behaviour | Scoop.it
Nike 'Vehemently' Refutes Charges By 'Lance Hater' - 10/17/2012...

Celebrity Endorsements!

 

"Forbes’ Monte Burke writes that “by staying with the scandal-tainted Armstrong -- his steadfast proclamations of innocence notwithstanding -- Nike was already sticking its neck out and putting itself in a particularly precarious position. If these allegations [by LeMond] prove to be true, Nike could be the one hung out to dry.”

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Make It Count- Take the money and run Nike spins Just do it

Nike asked director Casey Neistat to create a commercial for its FuelBand product with the theme  "make it count." He didn't makethe expected commercial. Instead he a filmed himself traveling around the world for 10 days becoming the "Make it Count" message.

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