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Psychology of Consumer Behaviour
Why, oh why do we buy?
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We Know What You Want And When You Will Buy It | Fast Company

We Know What You Want And When You Will Buy It | Fast Company | Psychology of Consumer Behaviour | Scoop.it

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.

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» The Drive to Be Different

» The Drive to Be Different | Psychology of Consumer Behaviour | Scoop.it
We all desire to not be like everyone else. But how real is this drive? Is it as tangible and powerful as those other rewards we seek, such as food, sex and love? Neuroscience blogger Jonah Lehrer reports on a new study that reaches for an answer.
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Neuroscience Proves That Customers Are Irrational When Making Purchases

Neuroscience Proves That Customers Are Irrational When Making Purchases | Psychology of Consumer Behaviour | Scoop.it

In recent years, neuroscientists have begun to examine how the brain behaves and changes when buying and selling is taking place.
Read more: http://www.inc.com/geoffrey-james/will-science-make-selling-impossible.html

 

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