Six mannequin torsos -- three wearing Chicago Bulls jerseys and three with Boston Celtics jerseys -- sat on tables in front of N.B.A. owners in a meeting room at the St. Regis hotel in Manhattan.

"The presentation to the league's board of governors last Thursday night strongly suggested that the N.B.A. might be the first of the four more established major leagues in the United States to allow its players to wear advertising. If the N.B.A. agrees, its players will join golfers, soccer players around the world, including those in Major League Soccer, and Nascar and IndyCar drivers..."