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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications The Mobile Future 03/06/2013

MediaPost Publications The Mobile Future 03/06/2013 | Psychology of Consumer Behaviour | Scoop.it
The Mobile Future - 03/06/2013

 

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With smartphones surpassing 125 million U.S. consumers and tablets now owned by more than 50 million, we have crossed into the Brave New Digital World, says the report, a new paradigm of digital media fragmentation in which consumers are always connected. One out of every three minutes online is now spent on devices beyond the PC2012 was a milestone year for the U.S. smartphone market as it finally surpassed 50% market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29% from a year ago and 99% from two years ago. 72% of all newly-acquired devices are now smartphonesGoogle’s Android OS, adopted by multiple OEMs, and Apple’s iOS, carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90% of the market today. This market share dominance, reinforced by the two platforms’ well-developed app ecosystems, makes it even more difficult for the competing platforms to narrow the gapApple continues to gain ground as the leading smartphone OEM, but Samsung has seen the most explosive growth in this market over the past two years with a year-over-year increase of more than 100% and a two-year increase of more than 400%. Apple maintains a healthy lead over Samsung, but the gap has been steadily narrowing"
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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


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