The Mobile Future - 03/06/2013
"With smartphones surpassing 125 million U.S. consumers and tablets now owned by more than 50 million, we have crossed into the Brave New Digital World, says the report, a new paradigm of digital media fragmentation in which consumers are always connected. One out of every three minutes online is now spent on devices beyond the PC2012 was a milestone year for the U.S. smartphone market as it finally surpassed 50% market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29% from a year ago and 99% from two years ago. 72% of all newly-acquired devices are now smartphonesGoogle’s Android OS, adopted by multiple OEMs, and Apple’s iOS, carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90% of the market today. This market share dominance, reinforced by the two platforms’ well-developed app ecosystems, makes it even more difficult for the competing platforms to narrow the gapApple continues to gain ground as the leading smartphone OEM, but Samsung has seen the most explosive growth in this market over the past two years with a year-over-year increase of more than 100% and a two-year increase of more than 400%. Apple maintains a healthy lead over Samsung, but the gap has been steadily narrowing"