Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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A Technology That Will Replace Your Signature With Your Heartbeat Is Here - Let's Talk Payments

A Technology That Will Replace Your Signature With Your Heartbeat Is Here - Let's Talk Payments | Psychology of Consumer Behaviour | Scoop.it
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Re-imagination- Trends-Mobile Stats and more -Slideshare

INTERNET TRENDSD10 CONFERENCE5/30/2012Mary Meeker...
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Facebook Cites Mobile Expansion As 'Risk' To Its Future

Facebook Cites Mobile Expansion As 'Risk' To Its Future - 02/02/2012...

 

"In two separate paragraphs under the requisite “Risk Factors” litany of things that might go awry in the business plan, the company admits that its strength in mobile could prove a weakness if people abandon the desktop. “Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results,” the filing states."


Read more: http://www.mediapost.com/publications/article/167030/facebook-cites-mobile-expansion-as-risk-to-its-f.html?edition=42991#ixzz1lLHwzrrp

 

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TechCrunch | Infographic: The Mobile World In 60 Seconds

TechCrunch | Infographic: The Mobile World In 60 Seconds | Psychology of Consumer Behaviour | Scoop.it
To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds.
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MobileYouth Report 2012: Generation O

Highlights from module 01/06 of the 2012 mobileYouth report published Jan 2012.
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MediaPost Publications The Mobile Future 03/06/2013

MediaPost Publications The Mobile Future 03/06/2013 | Psychology of Consumer Behaviour | Scoop.it
The Mobile Future - 03/06/2013

 

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With smartphones surpassing 125 million U.S. consumers and tablets now owned by more than 50 million, we have crossed into the Brave New Digital World, says the report, a new paradigm of digital media fragmentation in which consumers are always connected. One out of every three minutes online is now spent on devices beyond the PC2012 was a milestone year for the U.S. smartphone market as it finally surpassed 50% market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29% from a year ago and 99% from two years ago. 72% of all newly-acquired devices are now smartphonesGoogle’s Android OS, adopted by multiple OEMs, and Apple’s iOS, carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90% of the market today. This market share dominance, reinforced by the two platforms’ well-developed app ecosystems, makes it even more difficult for the competing platforms to narrow the gapApple continues to gain ground as the leading smartphone OEM, but Samsung has seen the most explosive growth in this market over the past two years with a year-over-year increase of more than 100% and a two-year increase of more than 400%. Apple maintains a healthy lead over Samsung, but the gap has been steadily narrowing"
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MediaPost Publications Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up 10/18/2012

MediaPost Publications Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up 10/18/2012 | Psychology of Consumer Behaviour | Scoop.it
Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up - 10/18/2012...
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Mobile Devices Can Be Windows To New "Augmented Reality" - NY1.com

Mobile Devices Can Be Windows To New "Augmented Reality" - NY1.com | Psychology of Consumer Behaviour | Scoop.it
Mobile Devices Can Be Windows To New "Augmented Reality" | The Tech Beat on NY1 News, Time Warner Cable's 24-hour newschannel, covers personal technology in New York City.
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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


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