Internet Retailing » New augmented reality Fantasy Mirror allows instore shoppers to try lingerie – without undressing | Psychology of Consumer Behaviour |

A digital mirror that allows shoppers to see how they would look in a new range of luxury lingerie – without having to take off their own clothes – has been unveiled.

The new Fantasy Mirror, from augumented reality specialists Holition, is the centrepiece of a multimedia campaign around the newly-launched Triumph Essence range that also includes QR codes and a mobile app.