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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Millennials Spearhead Turn Toward Privacy 08/22/2014

Millennials Spearhead Turn Toward Privacy 08/22/2014 | Psychology of Consumer Behaviour | Scoop.it
Millennials Spearhead Turn Toward Privacy - 08/22/2014

 

“Millennials are more scared about what advertisers know about them than what the government knows about them,” Megan Meagher, strategy director at Red Peak Youth, told attendees of MediaPost’s Social Media Insider Summit, on Thursday.

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MediaPost Publications Ages Apart, But Similar Shoppers -Boomers vs Millennials

MediaPost Publications Ages Apart, But Similar Shoppers -Boomers vs Millennials | Psychology of Consumer Behaviour | Scoop.it
Ages Apart, But Similar Shoppers - 01/20/2014
k3hamilton's insight:

both research online, both stream movies and TV, both concerned with price/value

differences- millennials more optimistic, different priorities,

Millennials do more research with smart phones

WOM sways millennial- boomers rely on ads and sales reps

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MediaPost Publications The Value Of Something That Isn't There -Snapchat turns down $3 billion

MediaPost Publications The Value Of Something That Isn't There -Snapchat turns down $3 billion | Psychology of Consumer Behaviour | Scoop.it
The Value Of Something That Isn't There - 11/15/2013

Kevin Alansky: "We’ve known for a long time that a picture is worth a thousand words. Now we know what a disappearingpicture is worth: $3 billion.

That's how much Facebook put on the table to buy Snapchat. The two-year-old photo company that redefined “now-you-see-it-now-you-don’t” seems to think it’s worth even more: it turned down Facebook’s offer. This may be more shocking than all of the racy photos combined that people have sent using the app...'

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MediaPost Publications 'Plural' Generation Presents Unique Challenges For Marketers 03/15/2013

MediaPost Publications 'Plural' Generation Presents Unique Challenges For Marketers 03/15/2013 | Psychology of Consumer Behaviour | Scoop.it

'Plural' Generation Presents Unique Challenges For Marketers - 03/15/2013

"

Also known as “Generation Z,” “Generation We” and the “iGeneration,” Plurals have witnessed a culture that celebrated excess, and has been through a recession and a fledgling recovery. As a result, this new generation is remarkably realistic about what is achievable, and feel that they must follow the path that will make them personally happy, according to Adam Rossow, head of marketing at iModerate..."

 

Less focused on materialistic goals

independent-minded and knowledgeable.

first generation of true digital natives

Highly demanding

expected entertainment

expect ethical standards

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You'll Never Forget Your Twenties, Because That's When You Become Who You Are

You'll Never Forget Your Twenties, Because That's When You Become Who You Are | Psychology of Consumer Behaviour | Scoop.it
It's not just middle-aged people, TV, movies, fashion, entertainment, advertising, literature and all forms of expression that exist that seem inordinately obsessed with people in their twenties.
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MediaPost Publications MTV: Youngest Millennials Flee To Twitter 10/18/2012

MediaPost Publications MTV: Youngest Millennials Flee To Twitter 10/18/2012 | Psychology of Consumer Behaviour | Scoop.it
MTV: Youngest Millennials Flee To Twitter - 10/18/2012...

"

Q: So what are the biggest differences between the younger end of Gen Y and their older brothers and sisters?

A: They’re moving to Twitter, especially the 15 to 18 crowd. It really seems to be exploding all of a sudden with teenagers. They say, “We’re all transitioning to Twitter, because our parents are on Facebook, and we get a lot of spam on Facebook.” Of course, the numbers are huge for Facebook, and these kids know they need it. They have to check in there; you can’t avoid it. But their intimate conversations? Those are now happening on Twitter. They talk in code a little bit more there, and there’s less pressure to friend your entire school there...'

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Meet Generation C: The Connected Customer

Meet Generation C: The Connected Customer | Psychology of Consumer Behaviour | Scoop.it
Marketers, educators, parents… Everyone in the Generation X or Boomer demographic seems to be scratching their heads, trying to figure out Generation Y, aka the Millennials. After all, they are ...
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MediaPost Publications Gen Y Dissected: Six Types Of Millennials 04/16/2012

MediaPost Publications Gen Y Dissected: Six Types Of Millennials 04/16/2012 | Psychology of Consumer Behaviour | Scoop.it
Gen Y Dissected: Six Types Of Millennials - 04/16/2012...

“If there is an average media image of U.S. Millennials as sheltered, civic-minded, team-oriented, less consumptive, and socially conscious, that describes at most three of our segments, or about 50% of our Millennial respondents. Not all offerings and marketing images and messages will universally appeal to Millennials.”

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MediaPost Publications MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours 03/15/2012

MediaPost Publications MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours 03/15/2012 | Psychology of Consumer Behaviour | Scoop.it
MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours - 03/15/2012...

"When it launched to a generation of baby boomers in the early 1980s, the “M” in MTV stood for “music” -- but based on some new research, the letter now stands more for “Millennials,” the generation that is reshaping today’s consumer and media markets, and even MTV itself."

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Millennials Remain Difficult To Reach

Millennials Remain Difficult To Reach - 01/25/2012...

"Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers focus on capturing 79 million U.S. consumers born between 1981 and 2000. It turns out that 93% of those ages 18 to 34 -- the Millennial generation -- are Internet users, compared with 88% of adults ages 35 to 54, and 42% of adults age 55 and older, according to a new report."
Read more: http://www.mediapost.com/publications/article/166427/millennials-remain-difficult-to-reach.html#ixzz1kcPMXXRx

 

 

 

 

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MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Facebook Is Dead For Gen Y; What's Next?
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MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014

MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014 | Psychology of Consumer Behaviour | Scoop.it

"According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men and women online, millennials reported spending roughly 18 hours of their day engaged with media, often viewing multiple devices simultaneously. Whether it’s called peer-created content, consumer content or user generated content (UGC), the research found that millennials spend 30% of their media consumption time with content that is created by their peers.

Jack Loechner User Generated Content Preferred Over TV By Millennials - 03/17/2014

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MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013

MediaPost Publications Gen Y Is Going Offline, Cooking Slow, Loving Vinyl 12/26/2013 | Psychology of Consumer Behaviour | Scoop.it
Gen Y Is Going Offline, Cooking Slow, Loving Vinyl - 12/26/2013

Sarah Mahoney

"If you’re looking for the first marketing catchphrase of 2014, you have found it: It’s what researcher Robin Hafitz calls IWWIWWIWI, and it’s a defining trait of Gen Y: I want what I want when I want it. But while she first coined the phrase back in 2010, when studying the just-burgeoning trend of binge-watching, Hafitz says it’s a phenomenon that's infiltrated every industry, and, increasingly, every demographic. She fills Marketing Daily in on some of the impact, including the inevitable Millennial countertrend—an increasing willingness to step away from their smartphone..."

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Technology, not cars, interests teens

Technology, not cars, interests teens | Psychology of Consumer Behaviour | Scoop.it
All the adolescent staples - music, movies, clothes, books - are available with a mouse click or smartphone swipe.

"..

Nearly three-quarters of millennials, ages 18 to 34, would rather shop online than in stores, according to a December survey by Zipcar, the hourly car-rental company. Given the choice of losing their phone or computer or their car, 65 percent would go without their car.

"This is the Xbox generation," said Scott Griffith, Zipcar's former chief executive. "They manage their social lives as easily on the information highway as we did on the paved highway."

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James D'Annibale's curator insight, March 27, 2013 11:34 AM

Consumer Psychology for Teens is way different than it would have been 20 years ago.

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Why Are Memories From Young Adulthood So Strong?

Why Are Memories From Young Adulthood So Strong? | Psychology of Consumer Behaviour | Scoop.it
Twentysomethings are having a moment. They’re inspiring self-help guides (see Meg Jay’s The Defining Decade: Why Your Twenties Matter—And How To Make the Most of Them Now), hit television shows, Tumblrs-turned-handbooks, and lyrical New Yorker...
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Gen Y Chows Down, Changes Food Culture

Gen Y Chows Down, Changes Food Culture | Psychology of Consumer Behaviour | Scoop.it
The smell of caramelized onions with an aromatic blend of garlic, ginger, coriander and her mom's masala spice pulls Manjot Bains back into her parents' kitchen, wherever she is. When Bains moved from Burnaby, B.C.
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MediaPost Publications Be Smart And Go To The Head Of The Millennial Class 09/07/2012

MediaPost Publications Be Smart And Go To The Head Of The Millennial Class 09/07/2012 | Psychology of Consumer Behaviour | Scoop.it

It's cool to be smart says Media Post Engage: GenY

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Eight Products the Facebook Generation Will Not Buy

Eight Products the Facebook Generation Will Not Buy | Psychology of Consumer Behaviour | Scoop.it
1. Email In 2010, at the launch of Facebook’s then-new messaging service, Mark Zuckerberg predicted the decline of electronic mail, stating that “Email is too slow … email is too formal.” Time is proving Zuckerberg right.
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MediaPost Publications VH1 Finds 'Adultsters' Stand Out In Millennial Crowd 04/10/2012

VH1 Finds 'Adultsters' Stand Out In Millennial Crowd - 04/10/2012...

"That first phase of millennials -- ages 25 to 34 -- share similarities such as entrepreneurial spirit; unwillingness to settle in a relationship; and desire to be top-notch parents without ceding self-identity. Their lives now are also very different from what they may have envisioned as they were coming of age..."

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Tweeting While Eating: Nearly Half Of Millennials Use Social Media While Eating

Tweeting While Eating: Nearly Half Of Millennials Use Social Media While Eating | Psychology of Consumer Behaviour | Scoop.it
A new study by The Hartman Group and Publicis Consultants, Clicks & Cravings: The Impact of Social Technology on Food Culture, quantifies all that tweeting that happens when people are eating.
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[Infographic] : Generation Y, best generation ever?

[Infographic] : Generation Y, best generation ever? | Psychology of Consumer Behaviour | Scoop.it
This infographic does a fair job in covering the ‘life’ of Generation Y, and tries to label ‘them’ as the best generation ever. Do you agree with it?

 

 


Via Digitives
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MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011

MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011 | Psychology of Consumer Behaviour | Scoop.it

Trends For 2012:

**Music Ownership is so Over

**Cable Networks- Millennials are cutting the cord

**Mobile Shopping- Are QR Codes and ads on social nets enough?

**Students with tablets

**Twitter as a media filter for millennials

** Google+fighting a losing battle?

 

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