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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton

Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton | Psychology of Consumer Behaviour | Scoop.it
A group called the Parents Television Council is taking issue with a television commercial the luxury car maker Mercedes-Benz plans to run during Super Bowl XLVII.

 

"..the commercial, which seems to focus far more on Upton than on the car, tells “millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want, and if you’re not sexy, you have nothing to offer.”"

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Mercedes Benz - Augmented Reality Dashboard at CES 2012


Via Anise Smith
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