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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Pet-Owning Vitamin-Poppers Want Their iPads - 11/18/2011...

 

Oh Gosh, I'm not male, but I am "pet-owning, traveling, organic-sprout-eating, Omega-3-popping" and I do love my iPad-kh

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MediaPost Publications Older and Wiser: Mature Customers' Needs 10/12/2011

"According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasing longevity means that, for the rest of this century, the fastest-growing consumer group will be over the age of 60. Manufacturers and retailers will need to adapt their products and sales channels, because mature consumers will represent not only a significant part of their future clientele, but also of their human resources, as retirement ages worldwide start to creep up."

 

Key Finding

*Older shoppers don't think they are adequately served by marketers, retailers or manufacturers. They comment on hard to navigate large stores,  hard-to-reach products on shelves too low or too high; diffcult to open packages, hard to read packages

 

Older and Wiser: Mature Customers' Needs - 10/12/2011...

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