"According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasing longevity means that, for the rest of this century, the fastest-growing consumer group will be over the age of 60. Manufacturers and retailers will need to adapt their products and sales channels, because mature consumers will represent not only a significant part of their future clientele, but also of their human resources, as retirement ages worldwide start to creep up."


Key Finding

*Older shoppers don't think they are adequately served by marketers, retailers or manufacturers. They comment on hard to navigate large stores,  hard-to-reach products on shelves too low or too high; diffcult to open packages, hard to read packages


Older and Wiser: Mature Customers' Needs - 10/12/2011...