How Lululemon Brainwashes Women Into Spending $98 On Sweatpants | Psychology of Consumer Behaviour | Scoop.it
Anything to look good....

"Why has Lululemon been so successful? Put simply, it found a savvy way to exploit women's deepest insecurities..."

"A New York City yoga instructor recently confirmed this. "Women want to look good for other women before they want to look good for men," she told us.."