Find the Best Checkout Line | Psychology of Consumer Behaviour | Scoop.it
Retailers Try to Speed Up; What Works, What Adds to Shopper Aggravation...

-half of U.S. consumers say they will shop online this holiday season,

-some stores are copying Apple by using hand-held devices to ring up purchases anywhere in the store.

- some add has added mobile checkout and self-checkout lanes.

-Disney store employees entertain customers with Disney trivia

- some use linebusters when there are more than 3 in line- items are scanned before they reach cashier

-a wait of +10 could lead to abandonment

 

"Any delay in the multiple-line system will stop the line completely, while a delay in a single line might just delay one shopper. Although the single-line method may be faster, Mr. Hammack says customers generally prefer to "jockey for position" in separate lines."