Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Steve Jobs’s PR Guru: ‘1984’ More Successful than the Mac | News | The Mac Observer

Steve Jobs’s PR Guru: ‘1984’ More Successful than the Mac | News | The Mac Observer | Psychology of Consumer Behaviour | Scoop.it
Apple’s 1984 commercial was more successful than the Mac it was supposed to advertise, according to Steve Jobs’s public relations guru Regis McKenna. In an interview with Adage, Mr.
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Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s | Psychology of Consumer Behaviour | Scoop.it
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible...
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The Real Story Behind Apple's 'Think Different' Campaign - Forbes

The Real Story Behind Apple's 'Think Different' Campaign - Forbes | Psychology of Consumer Behaviour | Scoop.it

Written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners.

"In his book, Isaacson incorrectly suggests Jobs created and wrote much of the “To the crazy ones” launch commercial. To me, this is a case of revisionist history....As you’ll learn later in my account, the soul of the original “The crazy ones” script I presented to Jobs, as well as the original beginning and ending of the celebrated script, all ultimately stayed in place, even though Jobs initially called the script “shit.”"

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