Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How Red Stripe made music in the corner shop.

How Red Stripe made music in the corner shop. | Psychology of Consumer Behaviour | Scoop.it

The story behind how an ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise.

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Order Food From an Interactive Tabletop

Order Food From an Interactive Tabletop | Psychology of Consumer Behaviour | Scoop.it
The Draqie interactive table features a touchscreen glass that only reacts to fingers and not glasses or plates, ideal for ordering food at restaurants.
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Dove erects Valentine's Day 'tweet screen' | Advertising news | Campaign

Dove erects Valentine's Day 'tweet screen' | Advertising news | Campaign | Psychology of Consumer Behaviour | Scoop.it

Dove erects Valentine's Day 'tweet screen'. in London's Victoria Station

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5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print

5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print | Psychology of Consumer Behaviour | Scoop.it
As social technologies are developing, we're seeing more and more integration with other, more traditional forms of marketing.
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