Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Twitter Infographic

Twitter Infographic | Psychology of Consumer Behaviour | Scoop.it
A Twitter infographic that share some some statistics on demographics, interesting facts, business use statistics, and more.
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Infographic Confirms It: Advertising People Are Not Normal

Infographic Confirms It: Advertising People Are Not Normal | Psychology of Consumer Behaviour | Scoop.it

Those who work in advertising often wonder if they live in a sort of bubble..and the answer is....

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Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek

Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek | Psychology of Consumer Behaviour | Scoop.it
You think you just randomly ended up in that movie-theater seat watching things explode?
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[Infographic] : Generation Y, best generation ever?

[Infographic] : Generation Y, best generation ever? | Psychology of Consumer Behaviour | Scoop.it
This infographic does a fair job in covering the ‘life’ of Generation Y, and tries to label ‘them’ as the best generation ever. Do you agree with it?

 

 


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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


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TechCrunch | Infographic: The Mobile World In 60 Seconds

TechCrunch | Infographic: The Mobile World In 60 Seconds | Psychology of Consumer Behaviour | Scoop.it
To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds.
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INFOGRAPHIC: Why Is Pinterest So Addictive?

INFOGRAPHIC: Why Is Pinterest So Addictive? | Psychology of Consumer Behaviour | Scoop.it
I saw an article the other day that described Pinterest as “a woman’s social network” with 60% of the site’s visitors being of the female persuasion. Why is that?
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13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Pinterest is taking the Internet by storm. These are the must-know facts about Pinterest user demographics.
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Top 10 Twitter Trends of 2011: TV, Movies, Music and News | Trending Topics: What's Hot Right Now in Social Media - Advertising Age

Top 10 Twitter Trends of 2011: TV, Movies, Music and News | Trending Topics: What's Hot Right Now in Social Media - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Juster Bieber leads this list of 2011's top trends on Twitter. See who and what else (almost) kept up with him, across movies, TV, music, sports, news and more.
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Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age

Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Facebook is the means for more than half of all sharing across the web, data from sharing platform AddThis suggest. Twitter is smaller but grew 577%.
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Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Tablets increase online e-commerce in the United States.
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Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC]

Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it

This article by Charlie White

 

for Mashable, brings an informative look back at the growth of and changes in the Internet by way of an Infographic.

 

Some people may look at past growth as an indicator to the future and others will simply go on a trip down Memory Lane, but I think many will find this interesting.

 

A quote from Bill Clinton, included in the Infographic sums up much of the change in the last 15 years:

 

"When I took office, only high energy physicists had ever heard of what is called the World Wide Web.  Now even my cat has a page"

 

See the full infographic: [http://mashable.com/2011/09/09/internet-yesterday-today/]


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