Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today

3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
Your brain isn't thinking clearly when it's shopping. By Kelly McGonigal, Ph.D....

"Why does the brain love a bargain? Why do sexy photos increase risky investing?The answer to both those questions has to with the brain's reward system, which gets excited by both perceived value (e.g. a deeply discounted designer dress) and mating opportunities, however remote (e.g., a photo of a half-naked hottie). And when the reward system gets activated, the brain starts to selectively focus on acquiring rewards, and ignoring costs (or, in the case of investments, risks)...'

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TechCrunch | The Death Of The Impulse Shopper

TechCrunch | The Death Of The Impulse Shopper | Psychology of Consumer Behaviour | Scoop.it
It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle.
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