Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011

MediaPost Publications Pepsi Accused Of Deceiving Teens With Immersive Ads 10/20/2011 | Psychology of Consumer Behaviour | Scoop.it

Pepsi Accused Of Deceiving Teens With Immersive Ads - 10/20/2011...

The game at Asylum626.com requires players to escape an insane asylum; doing so involves evading “lobotomy tools, electroshock therapy and crazed patients,” according to the complaint. “The game employs head-tracking technology so that the player must literally move to avoid an attack,” the complaint states.

“As the game reaches its climactic final scene, it abruptly stops. Before the player can access the ending, he/she must buy a bag of Doritos Black Pepper Jack or Smoking Cheddar BBQ (the two flavors 'brought back from the dead') and use the infrared marker imprinted on the back to unlock the ending,” according to the complaint. “Players who do not make the purchase are unable to complete the game.” Wendy Davis

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Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report | Singularity Hub

Immersive Labs Creating the Future of Intelligent, Scanning Ads – But Don’t Call Them Minority Report | Singularity Hub | Psychology of Consumer Behaviour | Scoop.it

"Talk to any human face to face and right away they’ll be able to guess your age, gender, and interest in the conversation. Now digital ads can do the same. Immersive Labs is creating the next generation of video billboards that gather anonymous demographic data about you while you watch. Pass by a digital poster they’ve enhanced, and sensors detect if you’re paying attention. The screen can then adjust the image to one it thinks will be more appealing to you. It only takes a tenth of a second, and the system works up to 25 feet away."

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