Pepsi Accused Of Deceiving Teens With Immersive Ads - 10/20/2011...
The game at Asylum626.com requires players to escape an insane asylum; doing so involves evading “lobotomy tools, electroshock therapy and crazed patients,” according to the complaint. “The game employs head-tracking technology so that the player must literally move to avoid an attack,” the complaint states.
“As the game reaches its climactic final scene, it abruptly stops. Before the player can access the ending, he/she must buy a bag of Doritos Black Pepper Jack or Smoking Cheddar BBQ (the two flavors 'brought back from the dead') and use the infrared marker imprinted on the back to unlock the ending,” according to the complaint. “Players who do not make the purchase are unable to complete the game.” Wendy Davis