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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications This Isn't Your Father's iPhone 01/11/2013

This Isn't Your Father's iPhone - 01/11/2013
k3hamilton's insight:

intetesting observations on digital gadgets and personal identity and who is using different brands

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4chan's Chris Poole: Facebook & Google Are Doing It Wrong

4chan's Chris Poole: Facebook & Google Are Doing It Wrong | Psychology of Consumer Behaviour | Scoop.it
Chris Poole delivered the most powerful 10 minutes of Web philosophy of the afternoon at Web 2.0.

 

On "identity"

"Google and Facebook are "consolidating identity and making people seem more simple than they really are," Poole said. "Our options are being eroded."

Poole's bottom line is that there's a big market opportunity in this authentic, fluid kind of identity, which the big players are willfully abandoning. "You can incorporate identity without forcing your users to sacrifice something." Poole believes a Web network can validate an account using legitimate services without forcing the presentation of that user to be an over-simplification."

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