Fastest-Growing Brands Are 'Ideal-Driven' | Psychology of Consumer Behaviour | Scoop.it
Fastest-Growing Brands Are 'Ideal-Driven' - 01/18/2012...

"All of them, regardless of size or category, have been built on an ideal of improving lives in some way, according to a new study done by WPP Group’s global research agency Millward Brown and Jim Stengel, former global marketing officer of Procter & Gamble, and now president/CEO of The Jim Stengel Company, LLC."
Read more: http://www.mediapost.com/publications/article/165965/fastest-growing-brands-are-ideal-driven.html?edition=42346#ixzz1khJpAQtE