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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications For Gen Y Trust and Character Are the Top Brand Currency 10/18/2013

For Gen Y Trust and Character Are the Top Brand Currency - 10/18/2013

 

"Millennials are passionate about companies who give back to the communities they serve. By this I mean both companies who contribute philanthropically and companies who foster goodwill by being transparent in times both bad and good...."

k3hamilton's insight:

"These days, honesty is valuable brand currency." a little sad that "honesty" has to be viewed as a new thing..wishing that honesty was just honesty for honesty's sake rather than a pitch

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Honest Tea - The National Honesty Index

Honest Tea, Agency - Amalgamated, NY...

 

http://thenationalhonestyindex.com/

 

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