Psychology of Consumer Behaviour
21.9K views | +1 today
Follow
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

How hip-hop culture has infiltrated corporate America

How hip-hop culture has infiltrated corporate America | Psychology of Consumer Behaviour | Scoop.it
In "The Tanning of America," celebrated advertising executive Steve Stoute explains how the urban culture of hip-hop has become the veritable currency of cool for forward-thinking advertisers.

 

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

How Hip-Hop Has Revolutionized Marketing : NPR

Rapper and producer Jay-Z has pushed computers for Hewlett Packard and musician Queen Latifah models for Cover Girl cosmetics. Steve Stoute documents the marriage between hip-hop culture and big business in his new book The Tanning of America.
more...
No comment yet.