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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK | Psychology of Consumer Behaviour | Scoop.it

Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design.

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Tyler Negus Snidow's curator insight, December 12, 2012 10:26 AM

 

 

So far this year - consumers have been invited to be photographers for Ben & Jerry's, directors Doritos TV spots, package designers for Pringles, flavor developers for Lay's, McDonald's & Arizona Tea and graphic designers for  Harley Davidson.

 

 Good thing we're creative.  And free.

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Square Beer? The Heineken Cube boxed beer concept: Love it or hate it?

Square Beer? The Heineken Cube boxed beer concept: Love it or hate it? | Psychology of Consumer Behaviour | Scoop.it
Boxed wines are nothing new. But how well would boxed beer go down in a land long used to drinking brew from cans and glass bottles?

 

sorry..just a concept at this stage

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Genius QR code marketing campaign from Heineken at music festival

Genius QR code marketing campaign from Heineken at music festival | Psychology of Consumer Behaviour | Scoop.it
QR code campaigns come in all shapes and sizes these days but this one from Heineken at a music festival in Holland is one of the most creative uses o...
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Heineken launches branded shoe for influencer programme | brand-e

Heineken launches branded shoe for influencer programme | brand-e | Psychology of Consumer Behaviour | Scoop.it
Heineken launches leather saddle shoe, in all-black leather but incorporating a branded cushioned sole in Heineken kelly green for its Heineken 100 influencer programme...
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How Do You Gain More Facebook Fans? Turn Their Likes Into Balloons

How Do You Gain More Facebook Fans? Turn Their Likes Into Balloons | Psychology of Consumer Behaviour | Scoop.it

Heineken Brazil wanted to direct more people to their Facebook page and created a campaign that, while coming across as silly, was simple in its execution

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