Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

"A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is “arguably, the 20th century’s most successful” results-oriented mail-order copy.

And there’s an interesting story behind:"