Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
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AMC's 'The Walking Dead' pranks New Yorkers by putting zombies in a subway grate

AMC's 'The Walking Dead' pranks New Yorkers by putting zombies in a subway grate | Psychology of Consumer Behaviour | Scoop.it
The brainsssstrust behind AMC's promotion department cooked up a ghoulish publicity stunt in time for "The Waking Dead's" mid-season premiere Sunday -- infesting Manhattan's Union Square with zombie extras.
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Street Waxing -Toronto

The Fuzz Wax Bar team worked with Lowe Roche to show weekend festivalgoers that waxing is worth it. Onlookers were invited to tear a wax-strips doubling as c...
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How Red Stripe made music in the corner shop.

How Red Stripe made music in the corner shop. | Psychology of Consumer Behaviour | Scoop.it

The story behind how an ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise.

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Nike's LeBron sneakers a case study in guerrilla marketing

Nike's LeBron sneakers a case study in guerrilla marketing | Psychology of Consumer Behaviour | Scoop.it
Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair.

 

The result..bla bla "empty staus symbol' and then email to reporters that the shoes cost $135 less than the original report..was it all strategy ? Read on...

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Rebecca Zook's curator insight, November 27, 2015 12:09 AM

Nike got creative with this marketing tactic. By controlling the information released to the press, the shoe company was able to cause a storm  on social media.

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Viral Marketing Campaign for AMC Unleashes Zombies on Unsuspecting New Yorkers

Viral Marketing Campaign for AMC Unleashes Zombies on Unsuspecting New Yorkers | Psychology of Consumer Behaviour | Scoop.it

"In what is probably the best viral marketing campaign in the history of ever, AMC paired up with ad agency Thinkmodo to execute and produce this video that asks the age old question: Can zombies and humans co-exist?

To find out, the ad agency dispatched 13 actors dressed in full-on zombie make-up on the streets of New York to interact with people, and at one point some squirrels. Spoiler alert, the answer to their question is a resounding "no,"...by Tanya Ghahremani

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Watch What Happens When Shoppers Reach for a Gold Razor

Watch What Happens When Shoppers Reach for a Gold Razor | Psychology of Consumer Behaviour | Scoop.it
A new Gillette ad in Germany shows what mayhem ensues when guys reach for a gold razor in store.
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TNT Brings Drama to Belgium With Crazy Town-Square Stunt

TNT Brings Drama to Belgium With Crazy Town-Square Stunt | Psychology of Consumer Behaviour | Scoop.it

Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it. When they did, the square suddenly erupted in chaos, as actors appeared out of nowhere and flung themselves into scenes ripped from medical and legal dramas (and melodramas). A guy on a stretcher falls out of an ambulance. A car chase culminates in a huge gun battle. In the U.S., of course, some confused bystander would have pulled out his own gun and blown away a good portion of the talent..."

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Clever and Creative Sticker Advertising Campaigns | Inspiration

Clever and Creative Sticker Advertising Campaigns | Inspiration | Psychology of Consumer Behaviour | Scoop.it
Some of the best examples of sticker advertising, wisely and creatively done.
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copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo.

copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo. | Psychology of Consumer Behaviour | Scoop.it

"I am instantly a ten-year-old boy recreating the battle of the Kursk Salient in my bedroom again. (I had a lot of toy tanks, too.) Yes, I know it's not a new visual idea—people do if for Halloween every year—but I like this stunt nonetheless. Created by Brazilian ad agency ageisobar for Limited Edition Collectible Toys." Video below.
Previously in toy soldier ads:


Via Alex Butler
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prankvertising Chucky Crashes Through Bus Shelters and Chases People With a Knife in Crazy Ad Prank

prankvertising Chucky Crashes Through Bus Shelters and Chases People With a Knife in  Crazy Ad Prank | Psychology of Consumer Behaviour | Scoop.it
Proving John St.'s point that prankvertising has gone way too far, here's a stunt from Brazil in which an actor dressed up as Chucky, the diminutive Child's Play villain, ambushed people at bus stops by crashing through the glass of a Curse of...
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Belkacem Nabout's curator insight, November 21, 2013 1:44 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173  ;
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Friends of the Earth targets Apple and Samsung | News | Marketing Week-Digital Guerrilla activism

Friends of the Earth targets Apple and Samsung | News | Marketing Week-Digital Guerrilla activism | Psychology of Consumer Behaviour | Scoop.it
Lobbying group uses ‘digital guerrilla activism’ over tin mining for gadgets.
k3hamilton's insight:

Augmented Reality App Aurasama- sppech bubble "is my phone trashing tropical forests?"

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Karl Baumann's curator insight, February 23, 2013 2:44 PM

great example of an ethical AR that annotates and exposes corporate abuses

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Make music in the corner shop with Red Stripe.

Make music in the corner shop with Red Stripe. | Psychology of Consumer Behaviour | Scoop.it

An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise. 

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100 brilliantly innovative bus shelter ad takeovers [Pics]

100 brilliantly innovative bus shelter ad takeovers [Pics] | Psychology of Consumer Behaviour | Scoop.it
When it comes to bus shelters, many creative agencies see them as one of the best places to grab consumers attention.
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Guerrilla eBook Marketing Strikes Australia - The Digital Reader

Guerrilla eBook Marketing Strikes Australia - The Digital Reader | Psychology of Consumer Behaviour | Scoop.it

This QR code was found in a porta-potty at the Byron Bay Writer’s Festival, an Australian book fair which kicked off yesterday (today). It was stuck to the toilet paper dispenser by the author, one DN Charles (a pen name), and it links to his website where you can download the ebook for free.

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Coke Machine Takes Hugs Instead Of Money (VIDEO)

Coke Machine Takes Hugs Instead Of Money (VIDEO) | Psychology of Consumer Behaviour | Scoop.it
A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better?
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Check Out The Apartment IKEA Just Built In The Middle Of A Paris Metro Station

Check Out The Apartment IKEA Just Built In The Middle Of A Paris Metro Station | Psychology of Consumer Behaviour | Scoop.it

The pop-up apartment is certainly a bizarre guerrilla marketing idea.
Read more: http://www.businessinsider.com/ikea-apartment-paris-subway-2012-1#ixzz1jUFKckQA

 

 

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Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine

Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine | Psychology of Consumer Behaviour | Scoop.it
There's something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it's the vast budgets. Perhaps it's the elasticity of the subject matter.

 

"The producers of this beer commercial borrowed a small 150 seat cinema playing a popular film, and filled 148 of its seats with rough-looking, tattooed bikers, leaving only two seats free in the middle of the theater. They, then, allowed theater management to sell tickets for the last pair of tickets to several young couples."

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700 lives. 700 ice statues melting- Madrid campaign on melanoma

700 lives. 700 ice statues melting- Madrid campaign on melanoma | Psychology of Consumer Behaviour | Scoop.it
Skin cancer is growing worldwide. And it is just one of those things people don't talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong.
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