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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say | Psychology of Consumer Behaviour | Scoop.it
Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things b
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gestalt

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Behind the Scenes: FIAT Body Paint Shoot

A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen.
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Tiger Rips Bus Open - My Modern Metropolis

Tiger Rips Bus Open - My Modern Metropolis | Psychology of Consumer Behaviour | Scoop.it
If you saw this bus rolling down the street, would you do a double take? The creative bus wrap is by the Perth Zoo's Wildlife Conservation Action program whic…
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optical illusions- gestalt

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Ad of the Day: Real or Illusion? Honda CR-V Spot Keeps You Guessing

Ad of the Day: Real or Illusion? Honda CR-V Spot Keeps You Guessing | Psychology of Consumer Behaviour | Scoop.it
Hey, advertisers … stop blowing my mind! Honda follows Ray-Ban's impressively trippy optical-illusion video with this 60-second European TV spot from mcgarrybowen in London.
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making of very interesting

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Fiat Body-Paints a Dozen Naked Women to Sell Cars

Fiat Body-Paints a Dozen Naked Women to Sell Cars | Psychology of Consumer Behaviour | Scoop.it
What's the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course.
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Clever and Creative Sticker Advertising Campaigns | Inspiration

Clever and Creative Sticker Advertising Campaigns | Inspiration | Psychology of Consumer Behaviour | Scoop.it
Some of the best examples of sticker advertising, wisely and creatively done.
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