Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Meet Generation C: The Connected Customer

Meet Generation C: The Connected Customer | Psychology of Consumer Behaviour | Scoop.it
Marketers, educators, parents… Everyone in the Generation X or Boomer demographic seems to be scratching their heads, trying to figure out Generation Y, aka the Millennials. After all, they are ...
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MediaPost Publications Branded = Bad 01/13/2012

MediaPost Publications Branded = Bad 01/13/2012 | Psychology of Consumer Behaviour | Scoop.it
Branded = Bad - 01/13/2012...

"Remember a few years back when every teen, tween, and college student seemed to be covered head to toe in brands? Ed Hardy hats and tees, massive Abercrombie logos, and Juicy Couture’s signature gold lettering? We’re not seeing that so much anymore."


Read more: http://www.mediapost.com/publications/article/165561/branded-bad.html#ixzz1jesPJmT5

 

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Top 10 Generation Y Trends for 2012 | How Cool Brands Stay Hot

Top 10 Generation Y Trends for 2012 | How Cool Brands Stay Hot | Psychology of Consumer Behaviour | Scoop.it
Is the recession a reset button or a stop-consuming-now moment for Generation Y?

trends:

Conscious consumption

Profitable Purpose

Cake Baking ( process of making products needs to be transparent)

Instanity-eveything now

Hand-me-ups- teens passing their old tech up to parents

Wharholism-thinking fame is attainable

Communal Consumption-renting vs owning

Existential experience- once in a life experiences

Technoholism-consumed by tech

Segmented Engagement- divided attention- get it right fast

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MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Facebook Is Dead For Gen Y; What's Next?
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MobileYouth Report 2012: Generation O

Highlights from module 01/06 of the 2012 mobileYouth report published Jan 2012.
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MediaPost Publications Gen Y Dissected: Six Types Of Millennials 04/16/2012

MediaPost Publications Gen Y Dissected: Six Types Of Millennials 04/16/2012 | Psychology of Consumer Behaviour | Scoop.it
Gen Y Dissected: Six Types Of Millennials - 04/16/2012...

“If there is an average media image of U.S. Millennials as sheltered, civic-minded, team-oriented, less consumptive, and socially conscious, that describes at most three of our segments, or about 50% of our Millennial respondents. Not all offerings and marketing images and messages will universally appeal to Millennials.”

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Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing

Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing | Psychology of Consumer Behaviour | Scoop.it
A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the numbers don't add up.
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[Infographic] : Generation Y, best generation ever?

[Infographic] : Generation Y, best generation ever? | Psychology of Consumer Behaviour | Scoop.it
This infographic does a fair job in covering the ‘life’ of Generation Y, and tries to label ‘them’ as the best generation ever. Do you agree with it?

 

 


Via Digitives
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MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011

MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011 | Psychology of Consumer Behaviour | Scoop.it

Trends For 2012:

**Music Ownership is so Over

**Cable Networks- Millennials are cutting the cord

**Mobile Shopping- Are QR Codes and ads on social nets enough?

**Students with tablets

**Twitter as a media filter for millennials

** Google+fighting a losing battle?

 

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