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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Geico Beats Rival Insurance Companies in a Taste Test | Adweek

Geico Beats Rival Insurance Companies in a Taste Test | Adweek | Psychology of Consumer Behaviour | Scoop.it
Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and compare the taste to samples of an unnamed competitor (yuck!
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Maxwell the Pig Returns! Zip-line Piggy - New GEICO Commercial

Holy Zip-lining Pig

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