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Psychology of Consumer Behaviour
Why, oh why do we buy?
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'Truman Show'-Style Online Game Uses Actors, Not Animation

'Truman Show'-Style Online Game Uses Actors, Not Animation | Psychology of Consumer Behaviour | Scoop.it
Real people turn gaming into reality TV, allowing players to recognize themselves within the drama.
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Augmented Reality Gaming On Urban Façades

Augmented Reality Gaming On Urban Façades | Psychology of Consumer Behaviour | Scoop.it
Woonbedrijf, an Eindhoven-based housing corporation, wanted to spice up the façade of one of its apartment blocks in the city. Design agencies Studio Maatwerk and Studio 1:1 came up with a new take on the paint job: do it in Augmented Reality.
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How Mobile Games Leapt From Cult to Cultural Phenomenon

How Mobile Games Leapt From Cult to Cultural Phenomenon | Psychology of Consumer Behaviour | Scoop.it
How is it that casual mobile games, which sell for less than a cup of coffee, can have permeate culture so profoundly?
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