"In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.."
"“The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”.