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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com

Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com | Psychology of Consumer Behaviour | Scoop.it

"In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.."

"“The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”.

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Dead Island: Official Announcement Trailer

In Dead Island you can enjoy a tropical vacation complete with zombies. Watch the official trailer for the new survival horror video game. IGN's YouTube is j...
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gamemarketing - home

gamemarketing - home | Psychology of Consumer Behaviour | Scoop.it

Some facts about the industry itself,

67% of US households play video games, and

49% of those gamers are between the ages of 18-49. 40% of all these gamers are women, and

the average age of a gamer is 34 years old.

The average gamer spends 8 hours a week playing, that's a lot of time to keep anyone's attention.

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How Zyrtec Turned Its YouTube Videos Into a Viral Game

How Zyrtec Turned Its YouTube Videos Into a Viral Game | Psychology of Consumer Behaviour | Scoop.it
Queen Latifah, Samsung Galaxy Tabs and dogs. Those aren't the usual elements of a successful social media marketing campaign, but allergy medication Zyrtec seems to have pulled all those together and made it work.
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