Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Behind the Scenes: FIAT Body Paint Shoot

A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen.
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Fiat ad under fire- Too fast or too Sexy

Fiat ad under fire- Too fast or too Sexy | Psychology of Consumer Behaviour | Scoop.it
Fiat ad under fire...

"Ad not deemed suitable for US and Australia – but for different reasons.

A raunchy new ad campaign from Italian car brand Fiat is unlikely to be used in Australia or in the US – but for very different reasons.

The campaign has been put together for the US launch of the 500 Abarth city car, and it features some risqué subject matter and some risky driving manoeuvres." Matt Campbell

 

Already over 1, 000,000 hits on youtube in less than a week... Who needs TV?

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Fiat Body-Paints a Dozen Naked Women to Sell Cars

Fiat Body-Paints a Dozen Naked Women to Sell Cars | Psychology of Consumer Behaviour | Scoop.it
What's the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course.
k3hamilton's insight:

gestalt

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