Does augmented reality have a future in fashion? | | Psychology of Consumer Behaviour | Scoop.it

"The way we buy and are advertised to has changed; we watch TV with a smartphone, laptop or iPad to hand and AR could act as a way of integrating these devices. By the end of 2011, half of all phones will be smartphones, which suggests a huge audience perceptive to augmented reality. The early adopters amongst fashion brands are cottoning on."