Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
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Fairphone: Buy a phone, start a movement

You can change the way products are made, starting with a single phone. Join us at www.fairphone.com
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MediaPost The Most Impactful Mobile Revolution Begins -phone that puts social values first?

The Most Impactful Mobile Revolution Begins Now - 05/24/2013

 

"the premise of Fairphone, a “seriously cool smartphone” that aims to put “social values first.” According to the company’s website, this means the following:

Conflict-free resources (tin and tantalum)Worker welfareE-waste programsOpen, flexible designTransparent production and pricing
k3hamilton's insight:

greenwashing? marketing or ?

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