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Psychology of Consumer Behaviour
Why, oh why do we buy?
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U. of California's new logo sparks outrage | Inside Higher Ed

U. of California's new logo sparks outrage | Inside Higher Ed | Psychology of Consumer Behaviour | Scoop.it

From defence of it

http://www.youtube.com/watch?v=Xt-hO-y4PhA&feature=share&list=UUS4C_y9ig7LUb9ZTGn86LOA

 

to removal see the statement http://www.universityofcalifornia.edu/news/article/28817

 

k3hamilton's insight:

When your new University logo is compared to a flushing toilet, you've got a problem. Trying to "modern' can be a dangerous thing.

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Social Media's Biggest Screw-Ups [INFOGRAPHIC]

Social Media's Biggest Screw-Ups [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Social media has backfired on many a brand and celeb. This infographic runs down some of the biggest blunders -- and smoothest recoveries.
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The five biggest social media fails - Telegraph

The five biggest social media fails - Telegraph | Psychology of Consumer Behaviour | Scoop.it
The mix of old brands and new media has led to several unfortunate social media mishaps. We take a look back at some of the worst implementations of social media advertising.
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#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media | Social Media Today

#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media | Social Media Today | Psychology of Consumer Behaviour | Scoop.it

"This has been quite the week for social media blunders, particularly on Twitter.McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.”The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato farmers in an effort to more closely associate themselves with the positive attributes of organic food. But the current consumer mindset association between ‘organic’ and fast food could not be at further polar opposites.

This tweeting strategy quickly backfired as the campaign became a lightning rod for a backlog of negative public brand sentiment. Consumers began using the hashtag as a vehicle to advocate against McDonald’s by highlighting accusations ranging from drug use to food poisoning..."

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QR Code Fail | Why QR Codes Fail | Wikimotive

QR Code Fail | Why QR Codes Fail | Wikimotive | Psychology of Consumer Behaviour | Scoop.it

"They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. But if it does go the way of CueCat, only we are to blame. Here’s why..."

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Chantelle Pulevaka's curator insight, October 2, 2014 10:03 PM

QR codes are a great form of consumer engagement however if they do not work then what is the point of having them, as consumer will be left feeling disappointed and may hold a negative grudge towards the brand. 

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Marketing Strategy Losers and Winners of 2012 - Marketing Technology Blog

Marketing Strategy Losers and Winners of 2012 - Marketing Technology Blog | Psychology of Consumer Behaviour | Scoop.it
As we begin to look back at the last year, I believe it's important to get a clear picture of what marketing strategies are growing... both in popularity and results.

 

losers: Backlinking, QR codes, fb advertising, google+, email marketing

winners: mobile mrktg, content mrktg, context mrktg, influence mrktg, video mrktg

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People Are Relentlessly Mocking Shell Over Greenpeace's Social Media Take Down*

People Are Relentlessly Mocking Shell Over Greenpeace's Social Media Take Down* | Psychology of Consumer Behaviour | Scoop.it
Crowdsourcing gone very, very wrong....
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10 Funniest QR Code Fails

10 Funniest QR Code Fails | Psychology of Consumer Behaviour | Scoop.it
A new Tumblr is picking out the funniest ways marketers could possibly fail at the QR Code craze.
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Top 15 Most Shocking Social Media Disasters of 2011

Top 15 Most Shocking Social Media Disasters of 2011 | Psychology of Consumer Behaviour | Scoop.it
Social media lends itself to some epic fails. Let's take a look at 15 of the most memorable social networking mistakes of 2011.
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