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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How brands are using facial recognition to transform marketing

How brands are using facial recognition to transform marketing | Psychology of Consumer Behaviour | Scoop.it
Facial recognition gives brands a powerful new tool for their marketing -- your face.
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Olivia Gray's curator insight, August 24, 2014 12:12 AM

One way of achieving a personalized marketing message has been through the use of facial recognition technology! I believe it is a fantastic way of making an ad easier to relate to and by doing so people will remember the persons face and then easily remember the brand!

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Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com

Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com | Psychology of Consumer Behaviour | Scoop.it

"In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.."

"“The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”.

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MediaPost Unilever, Coca-Cola Use Facial Analysis To Enhance Ad Tests 01/21/2013-you will be read

MediaPost Unilever, Coca-Cola Use Facial Analysis To Enhance Ad Tests 01/21/2013-you will be read | Psychology of Consumer Behaviour | Scoop.it
Unilever, Coca-Cola Utilize Facial Analysis To Enhance Ad Tests - 01/21/2013

"Now, after a series of trials, major global clients are signing on to the new testing application. Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola Co. -- will use the technique for all of their advertising testing in 2013.

The technique uses proprietary software to interpret how viewers feel about ads by their facial expressions -- feelings that often are not expressed verbally in respondent surveys...."

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