Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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▶ The Problem With Facebook - YouTube

▶ The Problem With Facebook - YouTube | Psychology of Consumer Behaviour | Scoop.it
Share this on Facebook ;) Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups p...
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MediaPost Publications Woman Breaks Into Home To Check Facebook 03/26/2013

Woman Breaks Into Home To Check Facebook - 03/26/2013

and.."Taking the story to a whole other bizarre level, the homeowner also discovered that the unwanted visitor had urinated on her couch."

k3hamilton's insight:

d'oh!

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Facebook partners with retailers to test 'want' button

Facebook partners with retailers to test 'want' button | Psychology of Consumer Behaviour | Scoop.it
Facebook Inc. is testing a feature that lets users of the social network create "wishlists" of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce.
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MediaPost Publications More Jobseekers Use Facebook than LinkedIn 10/10/2012

More Jobseekers Use Facebook than LinkedIn - 10/10/2012...
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Facebook Targets Ads by App Usage- there goes privacy

Facebook Targets Ads by App Usage- there goes privacy | Psychology of Consumer Behaviour | Scoop.it
Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones.
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What Facebook Is For

If there are subtitles appearing you can turn them off by pressing the CC button under the video. There's no need to get upset. Hay una version sutitulado en...
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Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC]

Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Some 40 million people intend to share their favorite Super Bowl ads on Facebook, according to a new survey.
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Facebook Cites Mobile Expansion As 'Risk' To Its Future

Facebook Cites Mobile Expansion As 'Risk' To Its Future - 02/02/2012...

 

"In two separate paragraphs under the requisite “Risk Factors” litany of things that might go awry in the business plan, the company admits that its strength in mobile could prove a weakness if people abandon the desktop. “Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results,” the filing states."


Read more: http://www.mediapost.com/publications/article/167030/facebook-cites-mobile-expansion-as-risk-to-its-f.html?edition=42991#ixzz1lLHwzrrp

 

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How Do You Gain More Facebook Fans? Turn Their Likes Into Balloons

How Do You Gain More Facebook Fans? Turn Their Likes Into Balloons | Psychology of Consumer Behaviour | Scoop.it

Heineken Brazil wanted to direct more people to their Facebook page and created a campaign that, while coming across as silly, was simple in its execution

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Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age

Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Facebook is the means for more than half of all sharing across the web, data from sharing platform AddThis suggest. Twitter is smaller but grew 577%.
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Condom Ad Disguised as Facebook Friend Request From Your Future Son

Condom Ad Disguised as Facebook Friend Request From Your Future Son | Psychology of Consumer Behaviour | Scoop.it
Olla Condoms' campaign, which sends unsolicited friend requests from their yet-to-be-born sons, is a violation of Facebook policy.

 

Video embedded on page has been removed as violation..but see it reposted here

http://www.youtube.com/watch?v=GVtKx1I8DWo

 

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EU Set to Slap Facebook With Privacy Sanctions

EU Set to Slap Facebook With Privacy Sanctions | Psychology of Consumer Behaviour | Scoop.it
The European Commission is preparing a Directive to prevent Facebook from sharing users’ information.
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MediaPost Publications Rockefeller To Question Facebook About 'Alarming' Privacy Report 11/16/2011

Rockefeller To Question Facebook About 'Alarming' Privacy Report - 11/16/2011...

“No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users,” the Senate Commerce Committee said in a statement. “If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming,” the Democrat from West Virginia continued."

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MediaPost Publications Should the Facebook/Snapchat Deal Have Gone Poof? 11/15/2013

Should the Facebook/Snapchat Deal Have Gone Poof? - 11/15/2013
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Facebook Expands Outside Data Sources-What you didn't post, they may still know

Facebook Expands Outside Data Sources-What you didn't post, they may still know | Psychology of Consumer Behaviour | Scoop.it
Facebook is no longer relying solely on what its users reveal. Instead, it is tapping outside data sources to learn even more about them, and to sell more finely targeted ads.

"...in late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer e-mail lists to divorce and Web browsing records.

They include Acxiom, ...and... Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

Acxiom and Datalogix are among nine companies that the Federal Trade Commission is investigating to see how they collect and use consumer data.

Facebook’s fourth partner is BlueKai,...The partnerships are part of a continuum of efforts by Facebook to hone targeted advertising....“data is the new currency of marketing.”

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MediaPost Publications MTV: Youngest Millennials Flee To Twitter 10/18/2012

MediaPost Publications MTV: Youngest Millennials Flee To Twitter 10/18/2012 | Psychology of Consumer Behaviour | Scoop.it
MTV: Youngest Millennials Flee To Twitter - 10/18/2012...

"

Q: So what are the biggest differences between the younger end of Gen Y and their older brothers and sisters?

A: They’re moving to Twitter, especially the 15 to 18 crowd. It really seems to be exploding all of a sudden with teenagers. They say, “We’re all transitioning to Twitter, because our parents are on Facebook, and we get a lot of spam on Facebook.” Of course, the numbers are huge for Facebook, and these kids know they need it. They have to check in there; you can’t avoid it. But their intimate conversations? Those are now happening on Twitter. They talk in code a little bit more there, and there’s less pressure to friend your entire school there...'

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Mitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over

Mitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over | Psychology of Consumer Behaviour | Scoop.it
Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles.
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World Map Of Social Networks Shows Facebook's Global Dominance

World Map Of Social Networks Shows Facebook's Global Dominance | Psychology of Consumer Behaviour | Scoop.it

"Facebook is numero uno in 126 out of the 137 countries that were analyzed. Europe is the largest continent on Facebook with 232 million users, while North America has 222 million and the whole of Asia boasts 219 million users (source: Facebook Ads Platform)."

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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 

 

**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?


Via janlgordon
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The Facebook Personality Test

The Facebook Personality Test | Psychology of Consumer Behaviour | Scoop.it
The Facebook Personality Test - 02/02/2012...

"a recent paper by Ashwini Nadkarni and Stefan Hofman (both from Boston University) in the Journal of Personality and Individual Differences offered a more timely way to sort out the extroverts from the introverts (and the neurotics from the narcissists). It seems our usage of Facebook may provide a remarkably accurate glimpse into who we are. For example, in their review of previous studies, Nadkarni and Hoffman found that people with neurotic tendencies like Facebook’s Wall, while those less neurotic prefer photos....."
Read more: http://www.mediapost.com/publications/article/167027/the-facebook-personality-test.html?edition=42991#ixzz1lLJDgRPK

 

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Buying a Donut Earns You Facebook Credits- More ways to make you Barf!

Buying a Donut Earns You Facebook Credits- More ways to make you Barf! | Psychology of Consumer Behaviour | Scoop.it
Plink has just announced a Facebook Credits loyalty program in partnership with fast-food chains Dunkin' Donuts, Quiznos, Red Robin and Taco Bell.
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Facebook can be sued over use of ads liked by friends, rules court

Facebook can be sued over use of ads liked by friends, rules court | Psychology of Consumer Behaviour | Scoop.it
A judge holds that a lawsuit can move forward against the social network over the use of ads generated when a friend 'likes' a company or product. Read this blog post by Lance Whitney on Digital Media.
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Facebook's Secret to High Emotional Engagement? Faces [STUDY]

Facebook's Secret to High Emotional Engagement? Faces [STUDY] | Psychology of Consumer Behaviour | Scoop.it
A study shows that Facebook scores high on emotional engagement and the author of the study, a neuroscientist, says it's because of faces.
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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Psychology of Consumer Behaviour | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.
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Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio

Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio | Psychology of Consumer Behaviour | Scoop.it
Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change that could affect how you use the site.
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