Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012

MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012 | Psychology of Consumer Behaviour | Scoop.it
Commercials Targeted To Your Emotional State?

by Wayne Friedman

 

"...Microsoft has sought a patent that would allow advertisers to target customers based on their emotions. Software would monitor the tone and content of one’s online history, search queries, emails, etc. Basically, you’d have to turn off almost all privacy controls...."

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Facebook's Secret to High Emotional Engagement? Faces [STUDY]

Facebook's Secret to High Emotional Engagement? Faces [STUDY] | Psychology of Consumer Behaviour | Scoop.it
A study shows that Facebook scores high on emotional engagement and the author of the study, a neuroscientist, says it's because of faces.
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