Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner | Psychology of Consumer Behaviour | Scoop.it
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.
k3hamilton's insight:

yuck

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Here Are Your 5 Doritos 'Crash the Super Bowl' Finalists | Adweek

Here Are Your 5 Doritos 'Crash the Super Bowl' Finalists | Adweek | Psychology of Consumer Behaviour | Scoop.it
Subtly clever, sublimely crafted storytelling that tenderly tickles the funny bone, delights the intellect and pokes gentle fun at our everyday follies and foibles.
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Alaskans Cruelly Denied Of A Taco Bell Rewarded With Truck Flown In Carrying 10,000 Doritos Locos Tacos

Alaskans Cruelly Denied Of A Taco Bell Rewarded With Truck Flown In Carrying 10,000 Doritos Locos Tacos | Psychology of Consumer Behaviour | Scoop.it

marketing to the rescue

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